There was an unusual amount of pressure on Doctor Strange, Benedict Cumberbatch’s introduction to the Marvel Cinematic Universe. The second film after the star-studded Captain America: Civil War to usher in Marvel’s so-called “Phase Three,†Strange placed a lot of expectations on Cumberbatch’s crimson-cloaked shoulders and, as if by magic, he’s exceeding every one of them. Cumberbatch’s Sorcerer Supreme has now surpassed every other single Marvel character introduction at the box office. Not bad for someone whose yet to be drafted into the Avengers. If Marvel is planning on slowing down, it won’t be any time soon.
Deadline reports that in only its third week of release, Cumberbatch’s Strange has conjured up $616 million worldwide. That’s certainly more than previous origin stories like The Incredible Hulk ($263M), Captain America: The First Avenger ($371M), Thor ($449M), Ant-Man ($520M) and Iron Man ($585M). (To be fair to Tony Starkâ€"the original, arrogant, goateed geniusâ€"Iron Man was released before the Marvel brand packed such a punch.) At this rate, Doctor Strange could potentially even catch Marvel’s ensemble origin Guardians of the Galaxy ($773,328,629 after 25 weeks) and Fox’s Deadpool ($782,612,155 after 18 weeks).
How did Doctor Strangeâ€"a surreal, spiritual film plagued by early controversy and featuring a superhero that, frankly, was not even that popular with readersâ€"soar to such enviable economic heights? Well, the fact that the scene’s final showdown was set in Hong Kong couldn’t have hurt. There is no Chinese Sanctum in the comics and the splashy battle for Hong Kong was only the latest way a major 2016 studio release pandered to Chinese audiences.
Thus far, Strange has earned $102M of its $411M foreign gross from China, but Cumberbatch has more than Chinese dollars to thank. The reviews for director Scott Derrickson’s first foray into the world of comics were more glowing than even Marvel’s usual thanks, in large part, to some fresh visual flair and an alluring, unconventional performance from Tilda Swinton. Even those suffering from superhero fatigue couldn’t resist her serene, art house charms.
And the bigger-than-expected reception for both Cumberbatch’s Strange and Paul Rudd’s Ant-Man means Marvel’s future is looking much more secure than it was even a year ago when Avengers: Age of Ultron failed to dazzle critics. Though no official announcement has been made, conventional comic book wisdom dictates that Stephen Strange, Scott Lang, Chadwick Boseman’s T'Challa, Tom Holland’s Spider-Man, and Brie Larson’s Carol Danvers have been/will be introduced in order to replace the Avengers line-up we’ve come to know and love. The Avengers team is forever changing in the comics and factors like Robert Downey Jr.’s enormous sticker price and other Avenger actors’ increasingly busy schedules means that the films will likely follow suit.
That means Rudd, Cumberbatch, and the rest have to be at least as popular as Scarlett Johansson and the Chrises Evans and Hemsworth in order for the franchise to survive a changing of the guard. If dollars equal popularity then, well, recent box office wins mean that Marvel has nothing to be worried about.
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