Design and prototyping tool Marvel scores £4M Series A led by BGF Ventures

Hot in the heels of its acquisition of POP, design and prototyping platform Marvel is disclosing that it has raised £4 million in Series A funding. Leading the round is BGF Ventures, with participation from previous backers including Index Ventures, Connect Ventures, Inreach Ventures, Andy McLoughlin and Richard Fearn.

Starting out life as a simple app for prototyping (or, really, wire-framing) web and mobile app ideas, Marvel has since grown into an all-in-one design platform that aims to make design and prototyping possible for everyone. It’s used by individual designers and teams to help companies put design at the heart of the organisation.

To do this, Marvel increasingly supports the entire web and app design workflow, from wire framing to user testing, and with a host of collaboration features.

What’s also interesting about the way the company and its product has grown is how this appears to have been partially achieved through a clever strategy of acquisitions. The web and app design ecosystem is full of features, if not products, many of which will never make it into scalable companies.

What Marvel has begun to do is buy up some of those features and products â€" prior to acquiring POP’s assets, it purchased design tool Plexi â€" and rolled them into its own product in order to stay ahead of the market. Today’s Series A is about building out Marvel as a company.

I’m told the startup’s platform now has over 1 million registered users, with around 35,000 new users signing up each month. Its largest markets are the U.S. and U.K., while it’s currently investing in sales, which, until recently, have largely been organic, and customer support. The new capital will also enable Marvel to expand into new markets, and develop new products.

Rory Stirling, partner at BGF Ventures, says in a statement: “We’ve watched Murat, Brendan and Jonathan build this business over the last few years and are extremely proud to be joining them on the Marvel journey. We love their obsession with product and their affinity for users. Amazing things happen when technology is used to simplify creative processes and we believe Marvel has the ability to transform the way individuals and teams create great products on a global basis. This is exactly the type of ambition we like to back at BGF Ventures and we look forward to helping the team scale up a business that already has an impressive and loyal user base.”

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| Design | prototyping | tool | Marvel | scores | £4M | Series | Ventures | heels | acquisition< | design | platform | disclosing | that | raised | million | funding | Leading | round | with | participation | from | previous | backers | including | Index | Connect | Inreach | Andy | McLoughlin | Richard | Fearn | p>Starting | life | simple | really | wire | framing) | mobile | ideas | since | grown | into | aims | make | possible | everyone | It’s | used | individual | designers | teams | help | companies | heart | organisation | p> To | this | increasingly | supports | entire | workflow | framing | user | testing | host | collaboration | features | What’s | also | interesting | about | company | product | appears | have | been | partially | achieved | through | clever | strategy | acquisitions | ecosystem | full | products | many | which | will | never | scalable | p> What | begun | some | those | prior | acquiring | POP’s | assets | purchased< | Plexi | rolled | them | order | stay | ahead | market | Today’s | building | p> I’m | told | startup’s | over | registered | users | around | signing | each | month | largest | markets | while | it’s | currently | investing | sales | until | recently | largely | organic | customer | support | capital | enable | expand | develop | p> Rory | Stirling | partner | says | statement: | “We’ve | watched | Murat | Brendan | Jonathan | build | business | last | years | extremely | proud | joining | journey | love | their | obsession | affinity | Amazing | things | happen | when | technology | simplify | creative | processes | believe | ability | transform | individuals | create | great | global | basis | This | exactly | type | ambition | like | back | look | forward | helping | team | scale | already | impressive | loyal | base | ”< | p> |

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Marvel and ABC’s online series could solve a lot of problems over the midseason hiatus

Every winter, the networks take anywhere from two weeks to a month for a hiatus.

The idea is to not compete with holiday programming, but it also allows the writing teams to take time off and return with new ideas. The midseason hiatus also allows companies to focus on scheduling episodes during “sweeps,” the months in which Nielsen spends more time collecting and reporting ratings. If networks schedule bigger episodes during those months, they can report higher numbers to advertisers.

Networks want to make as much money as possible, so it doesn’t make sense to have the hiatus in the sweeps months of November or February. The networks would lose out on potential advertising deals and face other financial risks. Having the biggest episodes air at the end of November and the first week of December, however, allows the networks to work within Nielsen’s reporting schedule while also getting ahead of the Christmas rush. What’s the point of pitting The Flash against Rudolph, for example?

In recent years, however, networks have started rethinking this strategy as viewership numbers tank. One, ABC, is revisiting its midseason strategy. Last year, ABC kept eight of dramas off the air for 11 weeks â€" with four of those weeks coming during the midseason hiatus. Fox, NBC and CBS brought the majority of their series back around the first week of January, but many of ABC’s shows didn’t return for another week or later. ABC saw huge losses in return viewership, with one of its biggest series, How to Get Away with Murder, dropping 20 percent overall.

The question for ABC â€" and other networks â€" is how to give creative teams their winter break, retain good ratings and not compete with holiday programming?

ABC and Marvel seemed to have found a solution to the viewership problem: a digital series that will air for a limited time.

On Wednesday, Marvel and ABC announced that it will be launching an online-only series, Slingshot, with Agents of Shield star Natalia Cordova-Buckley in the lead as Elena “Yo Yo” Rodriguez. Each episode will be three to six minutes long, and although it’s not a full television show, it seems like it may accomplish its goal: keep audiences engaged while Agents of Shield is off the air.

The idea is so brilliant in its simplicity its a wonder networks didn’t try it sooner. Firsst, It’s cheaper for a big network to make a six-minute web series. Consider some of the biggest, most extravagant web series â€" like RocketJump’s >Video Game High School, which cost the studio around $636,000 an episode â€" as well as some of the smallest â€" like Andy Gets Dumped â€" which doesn’t even come close to that budget.

For a three-minute film using equipment and sets already available to the studio and actors, the costs would remain relatively low, but the show could generate a decent amount of advertising revenue. In a 2015 study from Turner Broadcasting and Horizon Media, researchers discovered that “premium online video from broadcast and cable networks outperforms video content from other publishers,” according to AdWeek. That means advertisers are more likely to give money to networks like ABC, NBC and CBS over other platforms because their content is better. ABC and Marvel teaming up for a web series doesn’t just make sense in terms of appeasing fans hungry for new content, but it also may generate income in the long run.

The other reason â€" one that’s more important to audiences than networks â€" is that it gives back to fans who tune in every week. Gary Newman, co-chairman and CEO of Fox Networks Group, told AdWeek that unless shows are airing on a premium network like HBO or Showtime, it doesn’t make sense to have 10 to 13 episodes in one season and go without a hiatus. Newman added that networks had to start doing more to keep audiences entertained and engaged.

“The alternative is the old-fashioned preemptions and repeats, and let's remember how frustrating that was to the audience," Newman said. "There's no perfect answer, so we're going to still continue to do that.”

Reruns have always been a complaint, but in a pre-streaming world, there wasn’t much that could be done. Now, when services like Netflix, Hulu and Amazon Video are accessible anywhere for a relatively cheap price, a three or six-week hiatus drives audiences to streaming platforms to watch new shows. Magna Global analyst Brian Hughes told Ad Age in March that fans weren’t necessarily upset with the lack ofnew content on network TV, but they’ve grown accustomed to having more to choose from because of streaming platforms.

“I'm inclined to think any impact the midseason breaks have on audience has more to do with how fans want to watch than being frustrated with a delay,” Hughes said.

Retaining viewership remains the most important goal in planning the midseason hiatus. Keeping audiences engaged leads to higher ratings, more conversation in the press and a generally more enthusiastic fan base. It’s, again, what makes Marvel and ABC’s plan to bridge the midseason hiatus with a new web-only series not only a good decision but also a necessary one.

Agents of Shield is also the perfect show because of its target audience. More than How to Get Away with Murder or Scandal, Agents of Shield appeals to a much younger demographic that is more likely to go online to catch up with a series or start a new one. According to Statista, more than 65 percent of Netflix users are between the age of 16 to 24, the same audience that ABC targets with Agents of Shield.

Whether the series will work the way the network wants is yet to be seen. But it’s the first step in addressing a problem bothering networks for years, and has only worsened in the streaming age.

Slingshot kicks off Dec. 13 on ABC.go.com.

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‘Spider-Man: Homecoming’ Trailer: Peter Parker Teams with Iron Man in Marvel Reboot

Spider-Man is back in action with Marvel’s Avengers.

In the first trailer for “Spider-Man: Homecoming,” Marvel’s reboot of the popular franchise, the new Peter Parker (Tom Holland) takes a greater leap into Marvel’s Cinematic Universe after making a cameo in last year’s “Captain America: Civil War.”

Robert Downey Jr.’s Iron Man co-stars in the film as a superhero mentor to the web-slinger in what appears to be a new, younger storyline in the Spider-Man world.

Michael Keaton also start in the film along with Marisa Tomei and Hannibal Burress.

It swings into theaters July 7, 2017.

Watch the trailer below:

[embedded content]

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| ‘Spider-Man: | Homecoming’ | Trailer: | Peter | Parker | Teams | with | Iron | Marvel | Reboot | Spider | back in | action | Marvel’s | Avengers | p> In | first | trailer | “Spider | Man: | Homecoming< | reboot | the popular | franchise | (Tom | Holland) takes | greater | leap | into | Cinematic | Universe | after | making | cameo | last | year’s | “Captain | America: | Civil | War< | ”< | p> Robert | Downey | ’s | Man< | stars | film | superhero | mentor | slinger | what | appears | younger | storyline | world | p> Michael | Keaton | also | start | along | Marisa | Tomei | Hannibal | Burress | p> It | swings | theaters | July | 2017 | p> Watch | below:< | strong>< | p> [embedded | content]< | span>< | p> |

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‘Spider-Man: Homecoming’ Trailer: Peter Parker Teams with Iron Man in Marvel Reboot

Spider-Man is back in action with Marvel’s Avengers.

In the first trailer for “Spider-Man: Homecoming,” Marvel’s reboot of the popular franchise, the new Peter Parker (Tom Holland) takes a greater leap into Marvel’s Cinematic Universe after making a cameo in last year’s “Captain America: Civil War.”

Robert Downey Jr.’s Iron Man co-stars in the film as a superhero mentor to the web-slinger in what appears to be a new, younger storyline in the Spider-Man world.

Michael Keaton also start in the film along with Marisa Tomei and Hannibal Burress.

It swings into theaters July 7, 2017.

Watch the trailer below:

[embedded content]

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| ‘Spider-Man: | Homecoming’ | Trailer: | Peter | Parker | Teams | with | Iron | Marvel | Reboot | Spider | back in | action | Marvel’s | Avengers | p> In | first | trailer | “Spider | Man: | Homecoming< | reboot | the popular | franchise | (Tom | Holland) takes | greater | leap | into | Cinematic | Universe | after | making | cameo | last | year’s | “Captain | America: | Civil | War< | ”< | p> Robert | Downey | ’s | Man< | stars | film | superhero | mentor | slinger | what | appears | younger | storyline | world | p> Michael | Keaton | also | start | along | Marisa | Tomei | Hannibal | Burress | p> It | swings | theaters | July | 2017 | p> Watch | below:< | strong>< | p> [embedded | content]< | span>< | p> |

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‘Marvel Vs. Capcom 4’: Is Capcom Preparing To Reveal New Fighting Game At PlayStation Experience? [Rumor]

Could it be time to tag into big combos and assists in a new fighting game?

Rumors have begun to spread like wildfire. The Marvel Vs. Capcom series is rumored to be getting a new installment, and the internet is abuzz with the hopes that developer Capcom will listen to their hype.

The Marvel Vs. Capcom community has been wanting this to happen for years. Support for Ultimate Marvel Vs. Capcom 3 is nonexistent, and the game has been left for players to figure out what remaining tech they can get out of it. Even players such as IFC Yipes, perhaps the most iconic individual to have stepped onto the Marvel scene, is hoping that a new title is in the works.

Is Marvel Vs. Capcom 4 Really in the Works? https://t.co/EA6lIrLJDb pic.twitter.com/cC2XNPtvgP

â€" Comic Book Resources (@CBR) November 27, 2016

It would make sense that Marvel Vs. Capcom 4 be turned into a reality. The reception of rumors alone has sparked prayers from fighting game enthusiasts. In terms of hype and excitement, Marvel Vs. Capcom exhibition and tournament matches are among the most explosive and unpredictable. Of course, this has dwindled over time. As with all things, even the most complex of tech is able to be hidden from those who hope to crack the game for its ridiculous combos and strategies. Ultimate Marvel Vs. Capcom 3 has seen its fair share of Doom, Morrigan, Vergil, Sentinel, and Akuma. The list goes on, and a new Marvel Vs. Capcom game would breathe new life into players and their desire to pick up the sticks.

Where did the rumors originate? According to a report by Eventhubs, leaked images have surfaced across the internet that appear to be in reference to a new Marvel Vs. Capcom title. As you can see, the number “4” stands alone with their respective logos beneath it. Many reports thereafter have stated that these images are fake, but fans are hoping that there’s still something in the works.

Why wouldn’t Capcom want to jump on the opportunity to bring out a new game of such epic possibility? It would certainly help in the financial department. Pro gamers and casuals alike can enjoy the insanity of watching multiple characters duke it out in teams of three. Ryu beating the stuffing out of Wolverine again? Vice versa? Dream matches are achieved through the inclusion of each company’s iconic characters jumping onto consoles and arcades.

No updates for Marvel Vs Capcom 4 on the horizon https://t.co/woGIYqYwfm

â€" GMA News (@gmanews) November 22, 2016

Still, the hype for Marvel Vs. Capcom 4 is just that: hype. According to Tech Raptor, director Ryota Niitsuma has all but crushed the hopes of fans with Twitter posts debunking the rumor that a new game was in development. He responded to inquiry about Marvel Vs. Capcom 4.

haha Reaction is fast! It's a really good idea. but Unfortunately I'm not in that division right now. @JWonggg marvel 4?

â€" Ryota Niitsuma (@Ryota_Niitsuma) July 18, 2016

Thanks for keeping the love for the game going! I would love to make #mvc4, but nothing's happening on that front. RT @PG_Erdogan @JWonggg N

â€" Ryota Niitsuma (@Ryota_Niitsuma) September 27, 2016

As you can see, it looks as though we won’t be seeing a new title for some time. Fans remain hopeful, as the cry for a new Marvel Vs. Capcom is visually evident.

Whatever the case, Marvel Vs. Capcom 4 would be a step in the right direction. Of course, there would be plenty of licensing and other tape to cross. It wouldn’t be easy to throw characters into the mix without the proper steps being taken, but that would be a small drop in the bucket of hype that Marvel Vs. Capcom has developed over the years.

For now, games like Street Fighter V and Tekken 7 will have to satisfy fighting game players. Both games have plenty of life in them, and you can bet that we’ll be seeing support for these titles and others for a long time.

What are your thoughts on the possibility of Marvel Vs. Capcom 4? Do you believe that a new title would boost or harm the community as a whole? Let us know your thoughts in the comment section below.

[Featured Image By Capcom]

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| ‘Marvel | Capcom | 4’: | Preparing | Reveal | Fighting | Game | PlayStation | Experience? | [Rumor] | Could | time | into | combos | assists | fighting | game? Rumors | have | begun | spread | like | wildfire. | Marvel | series | rumored | getting | installment, | internet | abuzz | with | hopes | that | developer | will | listen | their | hype. The | community | been | wanting | this | happen | years. | Support | Ultimate | nonexistent, | game | left | players | figure | what | remaining | tech | they | Even | such | Yipes, | perhaps | most | iconic | individual | stepped | onto | scene, | hoping | title | works. Is | Really | Works? | https://t.co/EA6lIrLJDb | pic.twitter.com/cC2XNPtvgP â€" | Comic | Book | Resources | (@CBR) | November | 2016 It | would | make | sense | turned | reality. | reception | rumors | alone | sparked | prayers | from | enthusiasts. | terms | hype | excitement, | exhibition | tournament | matches | among | explosive | unpredictable. | course, | dwindled | over | time. | things, | even | complex | able | hidden | those | hope | crack | ridiculous | strategies. | seen | fair | share | Doom, | Morrigan, | Vergil, | Sentinel, | Akuma. | list | goes | breathe | life | desire | pick | sticks. Where | originate? | According | report | Eventhubs, | leaked | images | surfaced | across | appear | reference | title. | see, | number | “4” | stands | respective | logos | beneath | Many | reports | thereafter | stated | these | fake, | fans | there’s | still | something | works. Why | wouldn’t | want | jump | opportunity | bring | epic | possibility? | certainly | help | financial | department. | gamers | casuals | alike | enjoy | insanity | watching | multiple | characters | duke | teams | three. | beating | stuffing | Wolverine | again? | Vice | versa? | Dream | achieved | through | inclusion | each | company’s | jumping | consoles | arcades. No | updates | horizon | https://t.co/woGIYqYwfm â€" | News | (@gmanews) | 2016 Still, | just | that: | hype. | Tech | Raptor, | director | Ryota | Niitsuma | crushed | Twitter | posts | debunking | rumor | development. | responded | inquiry | about | 4. haha | Reaction | fast! | really | good | idea. | Unfortunately | division | right | now. | @JWonggg | marvel | 4? â€" | (@Ryota_Niitsuma) | July | 2016 Thanks | keeping | love | going! | #mvc4, | nothings | happening | front. | @PG_Erdogan | N â€" | September | 2016 As | looks | though | won’t | seeing | some | Fans | remain | hopeful, | visually | evident. Whatever | case, | step | direction. | there | plenty | licensing | other | tape | cross. | easy | throw | without | proper | steps | being | taken, | small | drop | bucket | developed | years. For | now, | games | Street | Fighter | Tekken | satisfy | players. | Both | them, | we’ll | support | titles | others | long | time. What | your | thoughts | possibility | believe | boost | harm | whole? | know | comment | section | below. [Featured | Image | Capcom] |

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X-MEN: PRIME Ushers in a New Era for Marvel’s Mutants

We’ve got a ton of Marvel Comics news in this, your weekend edition of Comics Relief! Aside from all the Marvel news, we also have the scoop on a major indie publisher getting in on the superhero shared universe, plus more comics announcements. Read on for all the details!

With the titles and creative teams announced now for the >X-Men RessurXion run (see our item down below for the final one), Marvel has announced thatâ€"in order to get the entire Mutant Renaissance goingâ€"they are releasing a one-shot special called X-Men: Prime. The name itself calls back to the team’s heyday, as X-Men: Prime was also the special that relaunched the team after >Age of Apocalypse in 1995.

X-Editor Daniel Ketchum said, “ResurrXion is all about embracing the [X-Men’s] original dream of coexisting with humans and fighting together to make a better world. All the books in some way, shape, or form, embrace that idea. We’re going to get back to flights, and tights, and capes, and all the classic X-Men tropes. We very much want to harken back to that era where it’s the most classic iteration of the X-Men.”

One tidbit Ketchum dropped in the X-Men: Prime announcement was that the >X-Men: Blue teamâ€"which features the original five membersâ€"would add another female to the team. Considering that former X-23 and current Wolverine Laura Kinney is on the cover, I’d say she is a good bet to join the gang. For more from Ketchum on X-Men: Prime, plus sketches of the team’s new/old costumes, click on the following link: [Entertainment Weekly]

The last X-Men: ResurrXion title to get their creative team announced was the new >Cable series, but this week Marvel finally gave us the details. The new book will be coming from writer James Robinson, who wrote Cable for a stint in the ’90s, along with artist Carlos Pacheco. The new ongoing series will focus on Cable as a time jumping warrior. You can see preview artwork for the new series above.

According to Robinson, “Time travel is part of his make-up in almost every aspect of his history â€" no pun intended. This series will be Cable on a race against time to fix time. The reason Cable must take on this quest will reveal itself as the story and mystery unfolds, but he’s doing it for the sake of the Marvel Universe, which will fall apart if he doesn’t take action.” For more on the new Cable book, click on the following link: [Marvel]

For decades, publisher Fantagraphics was the ultimate anti-mainstream comics publisher. Home of such notable works as >Love and Rockets and >Eightball, you couldn’t find a cape and tights anywhere near a Fantagraphics logo. That changes in 2017 though, as the indie publisher has announced plans to launch a line of superhero books under the banner All Time Comics.

The new line was started by alternative cartoonist and writer Josh Bayer, created with his brother Samuel Bayer (director behind music videos like Nirvana classic “Smells Like Teen Spirit” and the not-so-classic remake of >A Nightmare on Elm. St).

The All Time line will have six individual but interconnected superhero stories featuring both veteran mainstream artists and some lesser known, indie cartoonists. The series launches this spring with Crime Destroyer #1, (for which you can see a teaser image for above), featuring the last art of longtime >Incredible Hulk artist Herb Trimpe who passed away last year. All Time Comics begins in March from Fantagraphics. For more info on the new line, be sure to click here: [CBR]

In anticipation of Danny Rand’s upcoming Netflix debut, Marvel has announced plans for a new >Iron Fist ongoing series, from writer Ed Brisson and artist Mike Perkins. The new series will debut in March and pick up where the Kaare Andrews 2015 Iron Fist: The Living Weapon series left off.

Brisson said in a statement, “Danny’s in a weird place. He’s questioning who he is and he’s pushing himself. He’s a person filled with self-doubt, but he’s always going to have his sense of humor about him â€" even if he’s using it to cover his own pain. He’s an outsider who’s always trying to fit in, trying to find a place where he belongs.”

Iron Fist will continue to star in the >Power Man and Iron Fist series, and will also take center stage in another title, Iron Fists, by Kaare Andrews and Afu Chan. The new Iron First hits in March, and you can see a teaser for issue #1 above. [The Hollywood Reporter]

Maybe as a way of cosmically balancing out the dark and sexy version of Archie, Jughead, and friends heading to the CW next year in >Riverdale, publisher Archie Comics is now teasing an even more wholesome version of their flagship characters. Archie Comics has posted a teaser image to their Facebook page featuring the outline of what looks like a tiny Archie Andrews and the words “Baltazar. Franco. LITTLE.”

Looks like the creators of Tiny Titans and Itty Bitty Hellboy Art Baltazar and Franco are coming out with a cute kid version of Archie and friends. The image features the heading “March, 2017”, so it looks like we won’t have to wait long for this one. You can see the new teaser image above. [CBR]

If you guessed that >Goosebumps creator R.L. Stine‘s upcoming work for Marvel was going to be centered around a monster type character, then you get a cookie and a gold star, as the publisher has announced R.L. Stine as the new writer behind their upcoming >Man-Thing series, a five-issue miniseries featuring the fearsome swamp beast.

Artist German Peralta will partner on the miniseries, and Stine will write the backup stories, which will have a new artist for each issue. The main story of the series will revolve around Ted’s attempt to escape his fate as the Man-Thing for good. For the full scoop on this new series, check out our full story right here: [Nerdist]

And finally, this week saw the release of >Wonder Woman ’77 Meets the Bionic Woman from Dynamite Entertainment and DC Comics. (You can read our review of issue #1 right here). The series had no shortage of artists who wanted to contribute art for the historic meeting of these feminist icons, and several produced covers for various retailer exclusives, including ’90s >Catwoman artist Jim Balent, Ben Caldwell, Mike McKone, Dan Parent, Andrew Pepoy, and J Bone. You can see each of the covers down below in our gallery. [Bleeding Cool]

Images: Marvel Comics / DC Comics / Dynamite Entertainment / Archie Comics / Fantagraphics

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